AZDocs Design System

The Kitchen Sink

Visual identity, voice guidelines, and component architecture for the definitive Arizona healthcare directory.

1. Brand & Lore

Franchise Placeholder Universe: House M.D.

Voice Guidelines

Direct & Clinical: Communicate with the authority and brevity of an attending physician. We do not use marketing fluff or "honest brand speech."
Absolutely No Em Dashes: Separate thoughts properly into distinct sentences. Parentheses are acceptable.
State What Is: Avoid the "not this, but that" construct. Be assertive. AzDocs is the definitive source for Arizona healthcare data.

2. Typography

Outfit (Headings) & Inter (Body)

Display Heading (H1)

Princeton-Plainsboro Needs a Diagnostician.

Section Heading (H2)

Lupus is highly unlikely.

Card/Item Heading (H3)

Dr. Gregory House, M.D.

Body Text (p)

Dr. James Wilson is the Head of Oncology at Princeton-Plainsboro Teaching Hospital. He remains one of the few physicians willing to engage with the Department of Diagnostic Medicine on a daily basis. Patients searching for world-class cancer treatment rely on his targeted therapies.

3. Color Palette

Theme: Desert Agave & Cactus Flower

Primary (Desert Agave)

900

Base

500

Accent (Cactus Flower)

600

Base

4. UI Primitives

Buttons, Badges, and Feedback

Buttons

Badges & Inputs

Diagnostic MedicineAccepting PatientsOut of Network

Search Condition or Doctor

5. Complex Components

Provider Cards & Directory Lists

MomDoc Partner

Dr. Gregory House, MD

Diagnostic Medicine & Nephrology

Princeton-Plainsboro Teaching Hospital
Princeton, NJ 08540

Dr. Eric Foreman, MD

Neurology

Clinic C
Princeton, NJ 08540